Privacy Policy

Privacy Policy Last Updated APRIL 2023

1.Overview

Bear & Bull Marketing, (“Bear & Bull Marketing,” “we,” “us,” and “our”)

respects your privacy and is committed to protecting it through compliance with

this Privacy Policy (“Privacy Policy”). This Privacy Policy describes how we

collect and use your Personal Information when you visit our website at

https://bearandbullmarketing.com

or

otherwise use the Platform as described further in the Terms of Service,

and that you may provide in electronic messages to Bear & Bull Marketing.

Please read this Privacy Policy to understand our policies and practices

regarding your Personal Information and how we will handle it. If you do not

agree with our policies and practices, do not use the Platform. By

accessing or using the Platform, you agree and consent to this Privacy Policy. Bear & Bull Marketing may change this Privacy Policy at any time, at its

discretion. Your continued use of the Platform after we make changes is

deemed to be acceptance of and consent to those changes, so please check the

Privacy Policy periodically for updates. This Privacy Policy is subject

to and governed by the Bear & Bull Marketing Terms of Service. The Services are part of the Platform and are described further in the Terms of Service.

2. The Types of Information That Bear & Bull Marketing Collects About You

and How Bear & Bull Marketing Collects Information About You. Bear & Bull Marketing may collect two types of information from you when you visit the Platform:

Personal Information and Non-Personal Information (collectively “Information”).

“Personal Information” refers to data by which you may be personally

identified, such as name, email address, employer, job title and department,

and telephone number. “Non-Personal Information” means data that is about you,

but does not identify you specifically. If you do nothing during your visit to

our Platform but browse, read pages, or view content, we will gather and store

Information about your visit that does not identify you personally.

We collect Information:

Directly from you when you provide it to us. When you subscribe to a

newsletter, create an account, make a purchase or request information from Bear & Bull Marketing, we will ask for things like your name, contact, billing,

shipping and communication information, and account ID or credentials in order

to fulfill your request. If you set up an appointment with us through the

Platform, attend a trade show or event, or otherwise contact us, you may also

voluntarily provide similar information. If you submit any Personal

Information about other people to us or to our service providers, you are

responsible for making sure that you have the authority to do so and to allow

us to use their Personal Information in accordance with this Privacy Policy

(for example, by You asking for their consent). From third parties. We

obtain information through partners, vendors, suppliers and other third

parties. The parties from whom we obtain information are typically

corporate enterprises (although some may also be educational or public enterprises)

and they may be located in any of the locations in which we do business.

These enterprises largely fall into the following categories: Advertising and

marketing companies, data set and information vendors, public database

providers, social media platforms, partners, providers of products or services,

hosts or vendors at events or trade shows, research partners, or enterprises

that use Bear & Bull Marketing Services. We take steps to confirm that

information we receive from these third parties has been collected with your

consent or that these parties are otherwise legally permitted to disclose your

Personal Information to us. We might also obtain information through a

partner, or co-create datasets with a partner, as part of our business

operations. This kind of data is used for work like improving the

Platform and other Bear & Bull Marketing Services, enhancing existing products

and developing new capabilities and features. In some cases we combine

Personal Information about individuals that we receive from multiple sources,

including directly collected from you or through your use of the Platform.

Automatically as you navigate through the Platform or during the time in which

you utilize our Services. We collect information about how you interact

with the Platform through the use of cookies, pixel tags, and similar

technologies. Please view our separate Cookies Policy for more

information on our use of cookies and similar technologies, how you can manage

cookies and how we respond to Do Not Track signals.

3. How Bear & Bull Marketing Uses Personal Information It Collects About You

and the Purposes for the Collection and Use We use Personal Information that we

collect about you or that you provide to us for the following purposes:

For Functionality and Development of the Platform and Bear & Bull Marketing

Services. We use information to provide, offer, and personalize the

Platform and other Bear & Bull Marketing Services provided to you. Some

information, like your IP address, is used to communicate with your device to

provide network connectivity, measure usage levels of the Platform, diagnose

server problems and provide security features. Other business purposes

that depend on use of your information include data analysis related to

testing, modifying, improving or developing new products, services and technologies,

and to identify trends. We use cookies to make our websites and the

Platform operate, work more efficiently, and provide analytic

information. Technologies similar to cookies, such as pixel tags are also

used in connection with the Platform. For more information on our use of

cookies, please read our Cookies Policy. For Customer Support, Platform

Updating and Reporting. The Platform may use information to provide Bear & Bull Marketing with updates and reports, and to check that the Platform is

working properly. Update functions may automatically check your system to

see whether files need to be refreshed, updated, or modernized, in order to

provide you with the up-to-date security, versions, features, options and

controls associated with your systems or devices. We rely on information

to analyze performance and improve and maintain the Platform. We also

rely on Personal Information you provide to us to provide you with customer

support for the Platform and other Bear & Bull Marketing Services, and to

verify eligibility for promotional offers. For Business Operations. We use

information to operate our business; for example, to perform accounting,

auditing, billing, reconciliation, and collection activities. Other business

purposes that depend on use of your Personal Information include crime or fraud

monitoring and prevention, protecting our legal rights, and performing

contractual obligations. We also use Personal Information to contact you

to advertise, market and sell Bear & Bull Marketing Services in accordance with

your communications preferences. To Communicate. We use contact

information to send messages; to provide Bear & Bull Marketing Services; to

respond to customer service requests; to provide alerts such as security

updates or changes in our policies or about subscriptions that are ending; and

to send marketing or informational materials like newsletters or white papers,

in accordance with your communication preferences. We occasionally

conduct surveys, or do focused research or studies which may require you to

voluntarily share Personal Information in order to participate. These

activities typically have additional notices that provide more information

about the use of your Personal Information and to which you may be asked to

consent. For Advertising and Marketing. We may use Personal Information

collected from you, combined with information about what advertisements you

viewed and other information we collect, to enable us to provide personalized

content and to study the effectiveness of advertising and marketing campaigns.

You may choose whether to allow or deny uses or sharing of your device’s

location by changing your device settings, but if you choose to deny such uses

or sharing, we may not be able to provide you with certain personalized Bear & Bull Marketing Services and content on the Platform. For Statistical Purposes

to Improve the Platform. We may compile Platform statistics into traffic

reports, which help Bear & Bull Marketing understand, anticipate, and respond

to user needs. If we learn, for example, of heightened interest in

certain aspects of the Bear & Bull Marketing Platform, we are likely to

highlight that information on the Platform home page. This Information helps us

create a better overall experience for Platform users.

LEGAL BASIS FOR OUR USE (APPLICABLE ONLY TO EEA AND UNITED KINGDOM

VISITORS): If you are in the European Economic Area or the United

Kingdom, our legal basis for collecting and using the Personal Information

described above will depend on the Personal Information concerned and the

specific context in which we collect it. However, we will collect Personal

Information from you only where we have your consent to do so, where we need

the Personal Information to perform a contract with you, where we have a legal

obligation to do so, or where the processing is in our legitimate interests

(such as processing for administrative purposes, direct marketing, product

development or improvement, preventing fraud or criminal acts and in support of

information security) and not overridden by your data protection interests or

fundamental rights and freedoms. If we ask you to provide Personal Information

to comply with a legal requirement or to perform a contract with you, we will

make this clear at the time of collection. We will also tell you whether the

requirement for that information is mandatory and explain any consequences to

you if you do not provide the information. Similarly, if we collect and use

your Personal Information based on our legitimate interests (or those of any

third party), we will take reasonable steps to provide clear notice and

describe our legitimate interests. Bear & Bull Marketing is the Data Controller

of all Personal Information collected through the Platform in the EEA and the

United Kingdom, except with respect to the Services (where Bear & Bull Marketing is the Data Processor) or where a supplemental Privacy Policy says

otherwise. The contact details for Bear & Bull Marketing are set out in the

"HOW TO CONTACT US” section. If you have questions about or need further

information concerning the legal basis on which we collect and use your

Personal Information for any specific processing activity, please contact us

using the contact details provided under the “HOW TO CONTACT US” Section below.

RETENTION OF YOUR PERSONAL INFORMATION: We will only retain your Personal

Information for as long as reasonably necessary to fulfill the purposes we

collected it for, including for the purposes of satisfying any legal,

regulatory, tax, accounting or reporting requirements and for other purposes

described in this Privacy Policy. We may retain your Personal Information

for a longer period in the event of a complaint or if we reasonably believe

there is a prospect of litigation in respect to our relationship with you. To

determine the appropriate retention period for Personal Information, we

consider the amount, nature and sensitivity of the Personal Information, the

potential risk of harm from unauthorized use or disclosure of your Personal

Information, the purposes for which we process your Personal Information and

whether we can achieve those purposes through other means, and the applicable

legal, regulatory, tax, accounting or other requirements. In some

circumstances you can ask us to delete your data: see “YOUR LEGAL RIGHTS” below

for further information. And in some circumstances we will anonymize your

Personal Information (so that it can no longer be associated with you) for

research or statistical purposes, in which case we may use this information

indefinitely without further notice to you.

4. How Bear & Bull Marketing Protects Your Information The Platform is

designed to provide reasonable and appropriate administrative, technical and

organizational security measures to protect your Personal Information against

risks such as temporary or permanent loss, destruction, and unauthorized or unlawful

access, alteration, use or disclosure. We require our suppliers and

vendors to apply similar protections when they access or use Personal

Information that we share with them. Users of the Platform must also do

their part in protecting the data, systems, networks, and service they are

utilizing. No technology, data transmission or system can be guaranteed

to be 100% secure. If you have reason to believe that your interaction

with us is no longer secure (for example, if you feel that your password to any

Bear & Bull Marketing account has been compromised), please immediately notify

us by contacting us using the instructions in the “HOW TO CONTACT US” section

below.

5. When Bear & Bull Marketing Shares Your Information We work through our

affiliates to provide the Platform and other Bear & Bull Marketing

Services. We also work with authorized suppliers and business

partners. When we share your Personal Information with these companies,

we put in place appropriate measures to limit the use of your information only

for legal and authorized purposes that are consistent with this Privacy Policy,

as well as appropriate confidentiality and security measures. We also share

information with third parties for advertising and marketing; when required by

law or to respond to legal process; to protect our customers; to protect lives;

to maintain the security of the Platform; and to protect our legal

rights. We may disclose Personal Information that we collect or you

provide as described in this Privacy Policy:

With Affiliates and Subsidiaries. For purposes limited to and

consistent with this Privacy Policy. With Suppliers. Our authorized

vendors and suppliers may require Personal Information to provide services we

have contracted for, such as product delivery, website hosting, data analysis,

IT services, auditing, or customer service. We use a wide variety of

software and tools at Bear & Bull Marketing, and we process Personal

Information using these tools as a regular course of business. Our

contracts with suppliers and vendors include provisions to protect your

Personal Information and limit its use. With Partners. We occasionally

have relationships with third parties that are not suppliers or vendors but are

working with us to offer certain opportunities such as marketing and similar promotions,

to enable joint products or research studies, or to facilitate services on the

Platform. In these cases, additional terms or Privacy Policies may be

provided. For third parties or uses not described in this Privacy Policy,

we share your information only with a lawful basis to do so. For Advertising

and Marketing. We share your information with our third party company

partners to prepare and deliver advertising and marketing content, to provide

content services and to enable them to provide you with more personalized ads

and to study the effectiveness of our campaigns. In particular, we use

third-party companies to communicate regarding goods and services that may be

of interest to you, in accordance with your preferences. You may receive

this content by a variety of means such as email, phone or when you access and

use the Platform or other Bear & Bull Marketing Services, and other

websites. Content may be based on information obtained, for example,

through prior purchases or transactions, through your device’s physical

location, through information about what advertisements and content you have

viewed, or through cookies and similar technologies relating to your access to

and use of the Platform and other websites. Please read our Cookies Policy for

more information. You can choose whether to allow or deny uses and/or sharing

of your device’s location by changing your device settings, but if you choose

to deny such uses or sharing, our partners may not be able to provide you with

the applicable Platform Services and content. Bear & Bull Marketing does not

share your Personal Information with non-affiliated third parties for their own

advertising or marketing use without your permission. Sales, Mergers &

Acquisitions. We may disclose Personal Information as part of a contemplated

or actual corporate transaction such as a reorganization, merger, sale, joint

venture, assignment, transfer or other disposition of all or any portion of our

business, assets or stock (including in connection with any bankruptcy or

similar proceedings). With Your Consent. Bear & Bull Marketing may

disclose your Personal Information to any other person or entity where you

consent to the disclosure. For information about how to decline our advertising

and marketing, please see the section entitled "Your Choices &

Rights" below.

We also share non-personally identifiable information, such as anonymized or

aggregated information, with suppliers for purposes such as analysis,

identifying trends in the areas of our products and to help research and

develop new Bear & Bull Marketing Services. Bear & Bull Marketing does not sell

any of your Personal Information. 6. YOUR LEGAL RIGHTS Bear & Bull Marketing

respects your rights in how your Personal Information is used and shared. You

may request access or corrections to your personal data and make choices about

the kinds of marketing materials you receive (or choose not to receive

marketing from Bear & Bull Marketing at all). If you are in Europe, you

may have additional rights under the GDPR. Additional choices and rights

may be available to you depending on which Bear & Bull Marketing Services you

use.

Access, Correction to or Deletion of Your Information. If you would

like to correct or update your Personal Information, or to request access to or

deletion of your Personal Information, you may contact us by visiting the

Platform or by using the contact details provided under the “HOW TO CONTACT US”

section below. If you request a change to or deletion of your Personal

Information, please note that we may still need to retain certain information

for recordkeeping purposes, and/or to complete any transactions that you began

prior to requesting such change or deletion (e.g., when you make a purchase or

enter a promotion, you may not be able to change or delete the Personal

Information provided until after the completion of such purchase or promotion).

Some of your information may also remain within our systems and other records

where necessary for compliance with applicable law. At your request and where

the law requires us to do so, we will confirm what Personal Information we hold

about you. You may also have a legal right to obtain a copy of your

Personal Information. You can make such a request by making a written

request in one of the ways described in the “HOW TO CONTACT US” section

below. We may charge a processing fee for this service where permitted by

law and we will require evidence of your identity before fulfilling your

request. Data Privacy Rights Specific to Individuals in the European

Economic Area or the United Kingdom. If you are in the EEA or the United

Kingdom, you can object to processing of your Personal Information, ask us to

restrict processing of your Personal Information, or request portability of

your Personal Information. You can exercise these rights by making a

written request in one of the ways described in the “HOW TO CONTACT US” section

below. Similarly, if we have collected your Personal Information with your

consent, you can withdraw your consent at any time. Withdrawing your

consent will not affect (1) the lawfulness of any processing we conducted prior

to your withdrawal, or (2) processing your Personal Information under other

legal bases. If you believe we are using your Personal Information in a way

that is inconsistent with this Privacy Policy or for more information about your

rights, contact your local data protection authority. Advertising and Marketing

Choices. We give you many choices regarding our use and disclosure of your

Personal Information for advertising and marketing purposes. You may

access or update your contact details and modify your communication preferences

by using one of the methods provided under the “HOW TO CONTACT US” section

below. Please also note that if you choose not to receive marketing

communications from us, we may still send you communications related to your

products or the Platform, such as information about a security update, service

issue or product delivery. Some advertising content is delivered through

the Platform’s use of cookies and similar technologies. Our Cookies

Policy includes more information on Bear & Bull Marketing’s use of such

technologies and how you can manage or decline their use.

7. Information From Children We do not knowingly collect, use, or disclose

Information from children under 16. If we learn that we have collected

the Personal Information of a child under 16—or the equivalent minimum age

depending on the jurisdiction, such as 13 in the United States per the

Children’s Online Privacy Protection Act—we will take steps to delete the

information as soon as possible. If you are under 16, do not provide any

Information about yourself to Bear & Bull Marketing, including your name,

address, telephone number or email address. If you become aware that

Information of a child under 16 years of age has been provided, please use one

of the methods provided under the “HOW TO CONTACT US” section below. 8. Links

to Other Websites and Services We are not responsible for the practices

employed by websites or services linked to or from the Platform, including the

information or content contained therein. This Privacy Policy does not

address, and we are not responsible for, the policies and practices of third

parties or other organizations that are not operating on Bear & Bull Marketing’s

behalf, including policies and practices related to privacy and security, data

collection, processing, use, storage, and disclosure. This includes: (a)

any third party operating any site or service to which the Platform links – the

inclusion of a link on the Platform does not imply endorsement of the linked

site or service by us or by our affiliates; or (b) any app developer, app

provider, social media platform provider, operating system provider, wireless

service provider or device manufacturer (such as Facebook, Apple, Google,

Microsoft, LinkedIn, etc.) - including any Personal Information you disclose to

other organizations through or in connection with the Platform or other Bear & Bull Marketing Services. 9. Do Not Track Some browsers incorporate a "Do

Not Track" (“DNT”) feature that, when turned on, signals to websites and

online services that you do not want to be tracked. At this time, the

Platform does not respond to DNT signals. 10. California Privacy Rights This

section is addressed to California residents only and provides more information

about your rights under the California Consumer Privacy Act or “CCPA”

(California Civil Code Section 1798.100 et seq.), as amended, and how Bear & Bull Marketing processes California residents’ Personal Information in

compliance with the CCPA. Subject to certain exceptions, the CCPA grants to

California residents the rights to: be notified about the collection, use,

disclosure, sale or sharing of their Personal Information; request access to,

deletion of, or correction of their Personal Information; request to opt out of

the “sale” or “sharing” of Personal Information (where such information is sold

or shared); limit the use or disclosure of Sensitive Personal Information (as

defined under CCPA); and to not be discriminated against for exercising such

rights. Bear & Bull Marketing does not sell your Personal Information. If

you wish to exercise your right to opt-out of Bear & Bull Marketing using your

Personal Information for cross-contextual targeted advertising purposes (called

“sharing” under the CCPA), you may do so by using the details in the “HOW TO

CONTACT US” section or the appropriate withdrawal mechanism provided to you at

or clicking on the “Do Not Share My Personal Information” link at the Platform.

You can request access to, correction of or deletion of your Personal

Information by using the details in the “HOW TO CONTACT US” section. If

you request a deletion of your Personal Information, please note that Bear & Bull Marketing may still need to retain certain information for recordkeeping

purposes, to complete any transactions that you began prior to requesting such

deletion, to comply with applicable law, or for other purposes permitted by

CCPA. If you submit a request to exercise rights under CCPA, Bear & Bull Marketing will ask you to provide certain information to verify your

identity. This information will depend on your prior interactions with Bear & Bull Marketing and the sensitivity of Personal Information at issue. If Bear & Bull Marketing denies your request, we will explain why. You can designate an

authorized agent to make a request under the CCPA on your behalf in certain

circumstances. If you use an authorized agent for this purpose, Bear & Bull Marketing may ask you to verify your identity or that you provided the

authorized agent signed permission to submit a request under the CCPA. If

you provide an authorized agent with power of attorney pursuant to Probate Code

sections 4000 to 4465, it may not be necessary to perform these steps and Bear & Bull Marketing will respond to any request from such authorized agent in

accordance with the CCPA. The Privacy Policy describes the categories of

Personal Information that Bear & Bull Marketing collects and how Bear & Bull Marketing uses such Personal Information. If Bear & Bull Marketing

collects Sensitive Personal Information, we limit our use of the Sensitive

Personal Information to uses: (1) you have authorized, (2) that are required to

fulfill your requests for goods or services, or (3) that are otherwise allowed

by the CCPA or required by other laws or regulations. The categories of

Personal Information collected from California residents over the preceding 12

months and Bear & Bull Marketing’s applicable retention periods include:

Personal Information Category Retention Period Business Purpose Sold or Shared

Identifiers (such name, address, IP address, email, etc.) See Section 3 of

Privacy Policy: “Retention of Your Personal Information” See Section 3 of

Privacy Policy No Commercial information (such as products or services

purchased, obtained, or considered, or other purchasing or consuming histories

or tendencies, etc.) See Section 3 of Privacy Policy: “Retention of Your

Personal Information” See Section 3 of Privacy Policy No Internet or other

similar network activity (such as information on a consumer’s interaction with

a website, application, or advertisement, etc.) See Section 3 of Privacy

Policy: “Retention of Your Personal Information” See Section 3 of Privacy

Policy No

11. International Compliance Bear & Bull Marketing is a global company with its headquarters in the CA. As such, we may transfer your Personal

Information between the CA and our affiliates and business partners

in other countries. We may also transfer your Personal Information to our

third party service providers, who may be located in a different country to

you. Bear & Bull Marketing transfers information internationally in order to

operate efficiently, to improve performance, and to create redundancies to

protect information in the event of an outage or other problem. In so

doing, we will process your Personal Information in a way that meets the

commitments of this Privacy Policy and complies with the law wherever we

transfer it. Whenever Bear & Bull Marketing transfers Personal Information

beyond the country of origin, we will do so in accordance with applicable

laws. For Personal Information originating in the European Economic Area

(EEA) or the United Kingdom (“UK”) that is transferred to a Bear & Bull Marketing entity outside the EEA or UK that does not have an “adequate level of

protection” as determined by the European Commission, it does so on the basis

of multiple lawful measures, such as contracts that include the EU or UK

standard contractual clauses, to provide appropriate safeguards for the

Personal Information we transfer. 12. How To Contact Us About This Privacy

Policy To ask questions about this Privacy Policy and our privacy practices,

contact us at [email protected]